Video Production/Postproduction of Blackhawks’ Spots; Mitch Apley Directs On-location at Harris Bank

May 2010

Resolution Digital Studios had previously worked with Element 79 to handle the production of Harris Bank’s J.D. Power Award spots. So, with hockey season racing toward the Stanley Cup, and Harris Bank primed to spotlight their sponsorship of the Chicago Blackhawks, Element 79 brought Resolution on board again for the production of two additional spots in Harris’ “We’re Here to Help” campaign.

Based on E79’s full creative approach, Resolution prepared a visual treatment and storyboards that fulfilled Element’s concept of mingling the worlds of hockey and banking. Special appearances were made by NHL players, Brent Seabrook and Duncan Keith.

The spots were directed by Resolution’s Mitch Apley and shot on-location at Harris’ flagship bank in downtown Chicago. The production and post talents of other Resolution team members included: Melissa Taylor, Producer; Dustin Foster, Editor; and Bryen Hensley, Sound Designer.

Apley shot with Red’s Mysterium X, an excellent choice that achieved incredible results and some very happy clients at Element and at Harris.

GO HAWKS!!

To read more about this project, check out Lewis Lazarre's article in the Chicago Suntimes, or Brands are Opinions, a blog by Element 79's CCO, Dennis Ryan.

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