Resolution Handles Creative Concept, Production, Post, and Graphics for AKOO TV Spots

September 2009

AKOO delivers music videos, movie previews, behind the scenes videos, and entertainment content via their proprietary on-demand delivery system. Their system displays content on multiple screens in shopping mall food courts across the US. Users control what plays on the screens from their cell phones by sending a text or via a downloadable app which essentially turns their phone into a remote control.

Our team met with AKOO to understand their proprietary system, their target audience, the need to promote the system within the retail environment, and their longer range plans for the product. Based on the information we gathered, our creative team developed the concept, scripting and storyboards for two spots. One spot created brand awareness about AKOO TV, while the second was an instructional spot that explained how to control the on-demand media.

Our approach combined music video content, behind the scenes footage, interviews with the artists, and computer graphics. We worked with the project leaders at AKOO from preliminary brainstorming through onsite production, post, and delivery.

Resolution Handles Creative Concept, Production, Post, and Graphics for AKOO TV Spots

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