Field Production and Post - Resolution Delivers Big for Walgreens in Vegas

August 2011

When over 9,000 store mangers huddled together for Walgreens’ 4-day Manager’s Meeting in Las Vegas, Resolution Digital Studios’ production staff was also onsite to provide field production and postproduction video, audio and graphics support.

In preparation for this massive event, much of the media content had been pre-produced and was ready to roll when all eyeballs arrived at the Mandalay Bay Convention Center and the MGM Grand Conference Center & Garden Arena. But an impressive percentage of the video production, shooting, editing, sound design and graphic elements were also developed and created on site. Based on Walgreens’ aim to capture the Vegas backdrop and on-location energy, an up-to-the-moment production style provided a here-and-now sensibility—current, timely, and relevant.

To fulfill the creative direction of Walgreens Meeting & Media department, and department director, David Harnish, ProGroup and Resolution handled on-site video production and postproduction of the media content. Production crews arrived days before the event. Eight edit systems, two graphics work stations, as well as a full audio production suite was built on-site.

Joe Miller, president of ProGroup, and Fred Booras, lead producer for Resolution’s media production team, oversaw the staff of nine to produce speaker support, video daily reels, event highlights, and key meeting messages. Media content was being produced 24/7 with production teams working in round-the-clock-shifts—shooting throughout the day, then editing, sound design, and adding graphics to finish overnight so that content was fresh for each morning’s agenda.

Click here for more information about how Resolution teamed with their sister companies (Show Department, Inc. and The Screen Works®) to provide comprehensive meeting and event support for this project.

Select photos by Jennifer Pottheiser, courtesy of Walgreens, (excludes field production shots).

<p>Resolution provided content for hundreds of Walgreens' sessions, across all applications: Marketing Rooms, Merchandising Breakouts, Market Meetings, Operations Meetings, Workshops, Meal Rooms, Trade Show Areas, and Awards Dinners. <br></p>

<p>While Resolution was creating video content 24/7, their sister company, Show Department, Inc. prepared the arena for the General Session event.<br></p>

<p>Resolution provided content for Walgreens' General Session</p>

<p>Resolution provided content for Walgreens' General Session<br></p>

Field Production and Post - Resolution Delivers Big for Walgreens in Vegas

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